Embodies the line of the Jaycee Creed that states, “Earth’s great treasure lies in human personality,” this area provides an opportunity for individual members to realize their personal potential through training programs. While there is an Area of Opportunity for individual development, every single activity in the Junior Chamber organization is oriented to develop the potential and skills of the individual member. Active participation in activities in any of the Areas will give the member the opportunity to enhance his or her potential. Training opportunities not specifically covered by another Area would be included here. The Individual Area of Opportunity through its four Commissions ensures that new members are brought into the organization and are provided with training to fully develop their personal and professional potential. These four areas are Personal Development, Professional Development, Membership growth, retention and new chapter extension along with Chapter Activities.